For Immediate Use
Be Brave for Cannabis Campaign Ramps Up for 4/20
April 17, 2018—A group of pro-cannabis businesses is urging people to be brave and stand up for cannabis on April 19, 2018 in a social media campaign that will take place between 9 am and noon.
Be Brave for Cannabis campaign is focused on bringing attention to issues surrounding cannabis:
•Helping educate the public with anecdotal stories, science, usage facts and data about the benefits of cannabis use for health and personal well-being.
•Encouraging people to share their own stories about cannabis and how it has improved their health or the health of people they love.
• Encouraging people who don’t use cannabis, but support the freedom of choice regarding cannabis, to speak up and make their views public.
Jamie Cooper, owner of CannaBiz Connection, expects that on the day before the 4/20 cannabis “holiday” that people will start talking about the plant and sharing their stories online about how cannabis has helped them. “4/20 is much more than a stoner day—it’s about ending prohibition and giving people a safe space to talk about how their lives have been improved with cannabis,” she said.
“Cannabis is a powerful medicine that has merit for patients with cancer, epilepsy, chronic pain, digestive disorders, Parkinson’s disease, Multiple Sclerosis, PTSD and a variety of other diseases. Patients are often fearful to speak out about their use of the plant and our goal is to help ease that experience. Once people are able to talk about their use—they often find community and support,” Cooper said.
“Michigan and many other states are in a time of transition with cannabis—as legislators and local government officials make decisions regarding cannabis regulation, we need to make sure that the voice of people who have medical marijuana in their lives is heard,” said Roberta King, co-owner of Canna Communication.
The #BeBraveforCannabis hashtag was created by GreenGate Health of Grand Rapids, MI.
Jamie Cooper, CannaBiz Connection
Roberta F. King, Canna Communication